Networking sucks. Who wants to network? Author’s do, that’s who. Networking your book or your brand can help your book go from the bottom of the totem pole to the top. What author really loves networking, though? You would be hard-pressed to find any author who will cheerlead schmoozing as their favorite part of promotion. Although, if you want your book to gain the much deserved momentum, networking is a part of the game.

But what do you need to do?

  1. Get to know your social media. If you haven’t joined or made an author page for yourself on Facebook, do it now. Authors communicate a lot with each other and promote each other via Facebook or Twitter. And Tumblr, LinkedIn, Goodreads, etc., etc.
  2. Check out book conventions and signing.  A great way to meet your readers and fellow authors is to attend these conventions. Plus it’s excellent to cross promote with other authors.
  3. Host a signing for your new release. Did you just release a new book? Have a signing at a local restaurant, bookstore, ice cream stand, wherever. The more exposure, the better.
  4. When you’re not promoting yourself, help promote others. The most excellent way to get your name out there is to get cozy with other authors. Help them promote their books, be kind to them, make friends. Then read their books and review them. Ask them to read yours.
  5. Be likeable. No one likes a Debbie Downer. Make sure to appreciate all the cross promotion you get from other authors. Thank them, single them out; odds are they are going to remember you for more than just your wonderful books. They will know that you are a wonderful person as well.

These tips are a great starting point when networking. Good luck and happy writing.

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