Diva Interview: Sarah Hansen of Okay Creations

Posted by on Jul 10, 2013 in Diva Interview | 0 comments

Diva Interview: Sarah Hansen of Okay Creations

Sarah Hansen is the owner of Okay Creations, a book cover design company that has achieved overnight success with many of her creations  seen on the New York Times Bestseller List, USA Today Bestseller List, and Amazon’s Bestseller List, to name a few. Over the last year, Sarah has made beautiful covers for big name authors Colleen Hoover, Abbi Glines, Jennifer L. Armentrout, and Nichole Chase. Her work is impeccable, and it’s no wonder so many authors are clamoring to get her to design their covers.




Q: Sarah, when you’re designing a book cover how do you get inspiration for each individual piece?

A: Well… I really don’t know how to answer that.  It sounds incredibly cheesy, but it sort of just comes to me when I am image searching. I kind of just get this feeling that I should use a certain image as the base of the overall design.


Q: How do you help make your covers more marketable for authors?

A: Bold, bright font. Pretty picture. Interesting picture. Easy to read. Bookshelf ready. I guess? Ha!


Q: You’re a mother; how do you find time to work and juggle a family?

A: I’m not very good at it. I feel guilty all the time that my kids have a mother who never leaves the computer.


Q: How did it feel to see one of your covers get on the some of the bestsellers lists?

A:  Pretty cool, although I love reading so much that I get much more thrilled for certain stories to receive that recognition, not my covers.


Q: What is your favorite genre to make covers for?

A:  I am not sure. Easiest? New adult. Hardest? Young adult. Very fine line there. I also enjoy doing some heavy photo manipulation with fantasy/paranormal every once in a while.


Q: Do you try to read the books you’re designing for?

A: Never.  Clogs my creativity.  I won’t even read them after I am finished with the cover.  I am a very picky reader and I don’t want anything a client writes to affect my designs of their future covers.


Q: Lastly, what advice do you have for authors about book design?

A: Treat it the same as your story inside.  You want the best representation for your book.  Bad covers make me think the author doesn’t care about their words.



One-word questions:

(I totally stole this idea from James Lipton on The Actor’s Studio, lol)


Q: Where in the world would you wish you could go right now?

A: Antarctica


Q: One word to describe your true love.

A: Stubborn


Q: Favorite drink

A: Ginger Beer Mojito (sorry three words)


Q: Fried cockroaches: Would you eat that?

A: Never


Q: Are you a diva?

A: There is another word that describes me better.  Oh!  Damn, that was not one word. Okay, no.  I am not.


Be sure to check out Okay Creations on the following sites: Website ~ Twitter ~ Facebook ~ Pinterest


Lauren Schmelz (127 Posts)

Lauren Schmelz has been in the publishing and broadcasting field for over twelve years. She got her start editing and producing traffic news for local news affiliates in St. Louis, Missouri (NBC, CBS, and FOX). For the last four years, Lauren has worked as a freelance editor/manuscript advisor. Lauren was Managing Editor of Manuscript Development for the last year and a half at a small independent publisher. Currently, Lauren is a founding Diva with Write Divas and specializes in manuscript development, content editing, copy editing, marketing, and publicity. As COO of Write Divas LLC, Lauren oversees the daily operations of staff and client projects to optimize efficiency and serve authors with the highest quality of work whether it is the edit of their manuscript or the promotion of their marketing campaign and blog tour. She is married and has two young daughters. When Lauren isn’t editing or reading manuscripts, she is busy playing with her kids and exploring her hometown of St. Louis with her family. She is an avid reader, writer, movie enthusiast, and generally a smartass. Lauren hopes to publish her first book within the year. Lauren has worked with such authors as: M.A. Stacie, C.L Parker, Brian Sweany, Suzy Duffy, Jennifer Schmidt, Alexandra Richland, Alexandra Allred, Michele Richard, Liv Morris, and Joey Mills.

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