by Guy Kawasaki
Whether your goal is to publish your book with a big publisher, an indie publisher or self-publish, Guy Kawasaki’s list of self-publishing mistakes to avoid is good advice for all. Tips such as “Writing for the wrong reason,” “Having only one plan,” and “Not building your marketing platform in advance” apply anyone writing a book regardless of the path they choose.
Kawasaki’s list of mistakes come from his own experiences as a seasoned author going the self-publishing route for the first time. My favorite quote from this article is a little self-serving, but he says it so well I’m including it anyway. 😉
“Writing and copyediting are two different skills—just like the best salesman doesn’t make the best sales manager nor the best player make the best coach.”
So head on over to the Digital Book World website and read “Top Ten Mistakes Writers Make When Self-Publishing a Book.” I will close this recommendation with the last line from Kawasaki’s article.
There is no right and wrong; there is only what works for you and what doesn’t, so be flexible.